Privacy policy

(1) Introduction

You should read this policy in its full, but here's a brief review of the most important points to keep in mind: Your personal information is never sold or rented to anybody. I've never done it before, and I'm not going to start now. We only know about you based on what you give us about yourself when you visit our website. We don't collect any of your personal data from other parties, so you have complete control over what you share. You can, for example, use a fictional name to visit our website. We gather certain personal information about you when you visit our website, even if you aren't logged in, such as the type of device you're using and your IP address. You may opt to share more information with us by creating an account. This data is used to improve our services and keep our website safe and up to date. At any moment, you may unsubscribe from our newsletters, change your account details, or delete your account entirely. You may also acquire a copy of the information you've supplied by contacting us through email at Your replies to our surveys, quizzes, and other tools assist us in determining what content is most relevant to you and how we can better understand personality traits. You have complete control over the surveys you participate in and the technologies you employ. If you have any questions or concerns concerning our policy, please do not hesitate to contact us!

1. How Do We Collect Information?

To begin, the information you enter on our website is collected, stored, and used. This category includes your e-mail address, comments, messages sent to other users, and any other information you want to post on the website. If you post another person's personal information on our website, you must get that person's consent to their personal data being shared and processed in accordance with this privacy policy. It is your responsibility to do so. Second, if you buy something for yourself or someone else on our website, we'll collect payment and tax information (for example, country of residence), contact and delivery information (for example, e-mail address), and information on what you bought. Finally, we keep track of some technical information whenever you visit our website. Your IP address, browser type and version, page views, and other characteristics about your device and your visits to and use of our website are included in this information. Cookies are also used to remember and retrieve your login status, personality test results, and many website settings (little encrypted data files kept and delivered by your browser everytime you visit our website). Some cookies are specific to an account, while others aren't. Please see the next section for more information about cookies.


Cookies are used for the bulk of our website's operation (such as accessing your personality test results or signing in). By using our website, you agree to our use of cookies as described in this policy. We use "permanent" cookies on our website. Persistent cookies will remain on your device until they are deleted or their expiration date has passed. When you visit our website, we use cookies to identify you (as opposed to other users) and to keep track of your preferences related to your use of it. We use Google Analytics and Hotjar to track how people use our website. These third-party services may use cookies and other technologies to collect technical data about your activity and device (such as your device's IP address or screen size). For further information, please see Hotjar's and Google's separate privacy policies. You may opt out of Hotjar and Google Analytics tracking at any time. If we have an established customer relationship with you, we may utilize Facebook Pixel to evaluate the efficacy of our Facebook advertising (e.g., you have purchased something from us). We have no access to your Facebook profile or any of the information you've shared there. Most browsers allow you to reject all cookies, while others allow you to reject only third-party cookies. Blocking all cookies, on the other hand, may render many websites unavailable, including ours.

Whether Information Has to Be Provided by You and Why

In order for us to communicate with you and provide the services available on our website, you must provide us with your contact information and other relevant information. We will tell you if you are required to give information to us at the time we collect it from you (including through this Privacy Policy). If you do not provide the essential information, we may not be able to provide the services that require the use of this information (e.g., certain features or assessments).

2. How Do We Use the Information We Collect?

We use the information we collect to deliver relevant and tailored content and services to you. As a result, we must use your information to: send you your personality test results if you request them in the results screen or in the Preferences section; send you account-related messages, such as password recovery e-mails; identify you and ensure the security of your account – for example, by verifying that the e-mail address associated with your account is yours; and collect payments from you. We have a legitimate purpose to utilize your information in this way. It is in both of our best interests for us to do so in order to make our services and information as relevant to you as possible. We also have a legitimate interest in maintaining our relationship with you, improving our website and services, and ensuring the safety of both you and other users. As a consequence, we use the information you submit to: analyze how you use our website so that we may better understand your needs and enhance our service and experience. By comparing the amount of time you spend on a certain page before and after a design update, we can see whether anything needs to be modified. To accomplish so, we use third-party services like Google Analytics and Hotjar to collect standard internet log information as well as insights on visitor activity patterns (for example, how much time you spent reading your personality test results). If we have an established customer relationship with you, we may additionally utilize Facebook Pixel to evaluate the effectiveness of our Facebook advertising. In the Cookies section, these services were previously included. This information is only used in a way that prevents individuals from being identified. For example, we don't seek to link such information with personal data we hold about you, and neither do we allow Google to do so. We're working on improving and expanding our website. For example, if a majority of people in one of our surveys say they'd want to learn more about how to deal with a difficult coworker, we'll absolutely take it into consideration. Internal analysis and scientific/statistical studies are conducted to improve our services and knowledge of personality traits. For example, your responses to our surveys might help us figure out if Extraverts or Introverts are more likely to be early risers. Your raw research data will be anonymized or pseudonymized, and access to it will be limited. Even our own researchers only look at data that isn't connected to any personally identifiable information, and we only publish aggregate statistics. maintain the website secure and fraud-free – for example, by monitoring login attempts or activity associated with your account; keep you and other users safe, including working with law enforcement agencies as appropriate. For example, if we believe you or someone else is in imminent physical danger as a result of something you've written, we may alert the police. Check for adherence to the website's terms and regulations, such as by reviewing your private chats if another user reports harassment. While our legitimate interests cover the majority of our activities, there are a few exceptions. Other legal considerations influence how we manage your personal data: if we ask for your explicit agreement to the processing in question; if we provide services to you as a member – in which case we will have a contract with you and will manage your data in accordance with that contract (see our Terms and Conditions). Our contract, in example, allows us to store and delete data in ways that override certain of your rights if we were processing data based on consent or legitimate interests. if there is another legal reason (which will be rare), such as to safeguard your or another person's vital interests, or if we are required by law to handle the information. Finally, in addition to what we've already said, we'll only use your information with your permission: to send you e-mail newsletters if you've explicitly consented to receive them and confirmed it by clicking a link in the confirmation e-mail. You can unsubscribe from our emails at any time by clicking a link at the bottom of each correspondence. when the assessment for which you're giving personal data comprises "special category" personal data (for example, your religious beliefs or political viewpoints), which we subsequently analyze to provide assessment conclusions and then for research purposes (where the data will be anonymized or pseudonymized). First and foremost, we rely on our legitimate interests, followed by your clear consent. Please remember that you have the option to revoke your consent at any time. When you give us special category personal data, we may use it for research purposes – in most circumstances, it will be anonymized so that it no longer counts as personal information. We shall also rely on Article 9.2(j) of the General Data Protection Regulation to the extent that personal data is processed (GDPR). We will never sell or rent your personal information to a third party for direct marketing purposes.

3. Do We Transfer Your Information Elsewhere?

We need to engage with a variety of suppliers in order to run our website and make our services available online, some of whom are located outside the United Kingdom and the European Economic Area (EEA), such as in the United States. Some of our workers work in countries that are not part of the European Economic Area. As a result, your personal information may be sent outside of the European Economic Area. Some of the countries in issue may not have data protection laws in place that are similar to those in the European Economic Area. Any transfer of your personal data outside the European Economic Area (EEA) where the GDPR applies will be subject to the appropriate or suitable relevant safeguards (e.g., a European Commission-approved contract), as permitted by the GDPR, with those measures designed to help protect your privacy rights and provide you with remedies in the unlikely event that your personal data is misused. We frequently use contract clauses for such transfers (as per Article 46.2 of the GDPR) unless the country in question is considered acceptable under Article 45 of the GDPR (including in the case of the U.S., Privacy Shield). We also restrict access to your personal information to members of our team who require it for their jobs. If you require any further information, please contact us. We may share your information with the following third-party sources if necessary: Sendinblue is used to distribute our transactional emails. We collect information on e-mail opening and clicks to help us analyze and improve our newsletters. Stripe and PayPal are used to process payments and conduct anti-fraud checks. The privacy policies of Stripe and PayPal are linked below. We utilize Google Analytics, Google Ads, Facebook Ads, Microsoft Ads, and Hotjar to track user activity and host our website, databases, and related assets and services. The privacy policies of Google may be found here. We've included all of our third-party vendors here to be as transparent as possible. "Sharing" is a pretty broad term when it comes to us communicating your information outside of our organization. We always transfer as little data as possible and encrypt it wherever possible. For example, our e-mail service provider would require your e-mail address in order to send you a password recovery link, but we will not share them with your age. We use all required security and access control measures to secure our accounts on third-party websites and the data stored there.

4. How Can You Manage Your Information?

You may modify most of your personal information in the psection if you have an account on our website. It allows you to modify your e-mail address, change your profile name or make it private, regulate instant alerts, and delete your profile, among other things. Your user record will be anonymized if you delete your profile, which means your e-mail address, name, age, and other personal information will be erased. Discussion posts, conversations with other users, responses to our tests and surveys, log logs, and other similar information will not be removed. We need to store the data for a variety of reasons, including to protect other users' right to free expression, to maintain the integrity of our research, and to ensure the security of our website, and to provide our services to you and others. If you decide to delete your account, create a backup of any information you wish to save. If you discover you haven't saved that amazing poetry another user provided you after your profile has been removed, we won't be able to regain your account. You can also ask for any personal data you've given us to be updated, or for certain personally identifiable information to be deleted from our website. For instance, if you post your e-mail address mistakenly in Discussions and request that it be withdrawn, we will do so. Any request for data update or removal must be confirmed, therefore make sure your account is always linked to a valid e-mail address. We don't ask for personal information like your full name, address, or date of birth — your e-mail address is the only real identity — so we won't be able to verify that you own your account if you lose access to the address linked with it.

5. How and When Do We Share Your Information?

To begin with, anybody may see your public profile, which contains information like your name and personality test results. To see what your public profile page looks like, click the link in the Overview section of the profile page. You may also make your profile private under the Preferences area. Unless it is evident that access will be limited to yourself or a specific user, you should anticipate that whatever you contribute in our Discussions, comment areas, translation area, or anywhere else on our website where it is possible will be seen by everyone (e.g., your private messages or notes in the Premium Profile). Depending on the section, other members may see your name, gender, personality test results, and involvement history (e.g., your previous posts). Our employees, agents, suppliers, and subcontractors may need access to your information if necessary. This applies to all of our subsidiaries, as well as our ultimate parent company and all of its subsidiaries. For example, if you ask us to fix a broken subscription, someone from our team will need access to your account to do it. On the other hand, access to your personal information is strictly regulated and monitored, with sensitive information (such as your password) securely encrypted. Apart from that, we may disclose your personal information if we're required to do so by law or in connection with any ongoing, prospective, or reasonably likely (in our opinion) legal proceedings; if we need to establish, exercise, or defend our legal rights (e.g., providing information to others for fraud prevention); if we're engaged in a joint venture with another c Except as mentioned above, we generally do not share your personal information with any other parties.

6. How Long Do We Keep Your Information?

We only keep your information for as long as we need it to provide you with services and to accomplish the goals described in this policy or our Terms and Conditions. This includes any third parties to whom we may release your information. The following are some examples of data types and retention periods: Payment and order data, including applicable access logs – ten years; activity logs, except the aforementioned – one year; transitory activity records, such as e-mail invites or password reset requests – three months; account information – indefinite Accounts that have been inactive for over two years and are not associated with any relevant activity will be deactivated on a regular basis. Use of our website's material, such as comments and forum posts, is unrestricted. We'll depersonalize or erase your information from our systems whenever we no longer need it to comply with our legal or regulatory obligations, or for other purposes specified in this policy.

7. How Do We Handle Children’s Information?

You may only use our website if you are of legal age to consent to data processing under the laws of your country. Regardless of local laws, children under the age of 13 are not authorized to use this website. If you are a parent and discover that your kid is using our website and you do not want them to, please notify us. As a small business, we don't have the resources to verify and track parental consent, therefore if you're under the legal age to agree in your country, you won't be able to use our website.

8. What Can You Ask Us to Do with Your Information?

Under the GDPR, you enjoy a number of basic rights that are free of charge. In summary, these rights include:fair processing of information and transparency over how we use your personal information, both of which are addressed in this Privacy Policy;access to your personal information and certain other supplementary information;require us to correct any errors in your information that we hold; and, in certain circumstances, the erasure of personal information concerning you. You have the right to object to the processing of your personal data for direct marketing purposes at any time; you have the right to object to decisions made by automated means that have legal consequences for you or have a similarly significant impact on you; you have the right to object to our continued processing of your personal data in certain circumstances; and you have the right to object to our continued processing of your personal data in certain circumstances. For further information on each of those rights, including the circumstances in which they apply, see the UK Information Commissioner's Office's guidance (ICO). The UK's supervisory authority is the Information Commissioner's Office (ICO). If you want to exercise any of those rights, please send us an email. Keep in mind that you must make your request from the e-mail address associated with your account in order for us to process it. We won't be able to verify that you are the account owner unless you provide this information. If you'd want to unsubscribe from our newsletter, follow the instructions above and click the unsubscribe link at the bottom of the e-mail. This usually occurs immediately, although in rare cases, it may take a few days.

9. How Do We Secure Your Information?

We utilize reasonable technological and organizational protections to prevent the loss, misuse, or alteration of your personal information. For instance, we store this information on our secure (password and firewall-protected) servers, encrypt traffic to and from the website, and anonymize or pseudonymize personal information whenever possible. Even so, we can't guarantee that data sent over the internet is fully safe - for example, a fault in the encryption protocol we use may be discovered, your internet service provider could intercept the data you send, and so on. Please use caution while sending sensitive information.

10. How Can You Get in Touch with Us?

On our website, you may find our contact information. The easiest method to contact us is by email ( We, AJD HK LTD, are the data controllers for the information collected on this website.

11. Various Other Bits and Bobs

You are responsible for keeping your password and any other login information secure. Don't share this information since whomever obtains it will have total access to all of your information on our website. Some of our articles and website sections contain links to other websites. We are not responsible for the privacy policies or practices of other websites. We may amend this privacy policy from time to time by releasing a new version on our website. You should come back to this page from time to time to make sure you're happy with any changes.